Cosmetic Wipes and Sachets: Getting Your Customers Summer Ready
With Summer in full swing, cosmetic wipes and sachets are a great offering to many consumers who are on the lookout for the products that will have them feeling holiday ready! If you’re a supplier in the beauty and healthcare industry, you’ll know that the hunt for the best sun-kissed serums, sea salt shampoos to […]
Product Sampling: A Saviour for Last Minute Shoppers
Product sampling is an effective marketing technique that every business owner should consider, especially around the festive season and into the new year. If you’re looking to increase revenue, all whilst pleasing the Christmas crowds, you’ve come to the right place. Let’s take a closer look at some of the benefits that sampling offers your […]
Seasonal Sachet Sampling: A Festive Fundamental for Businesses
With Christmas fast approaching, seasonal sachet sampling should be on the vast majority of business owners’ minds! Seasonal marketing and product sampling work hand in hand to drive sales and build brand loyalty during the festive season and beyond. Here, the Guardpack team explore why sampling is a fundamental for retailers in peak season and […]
Why use sachets for beauty and cosmetic products for men?
The world is witnessing a huge boom in the men’s grooming and cosmetics market. From the expected shaving creams and grey hair coverage to the perhaps more unexpected fragrances and skincare. The results are in. GWI, a global research company, found that since 2018, the fastest-growing interest for male consumers across the whole world is […]
Why subscription boxes need to take advantage of cosmetic samples
It’s not long until the big day (we’re only four weeks away now!) and with everyone on the hunt for Christmas presents, now is the best time for subscription box companies to be thinking about little festive extras to add to their boxes. An effective part of marketing, cosmetic samples, are a staple in any cosmetic […]
The Future of Cosmetic Sampling Lies in Sachet Sampling
Before the Coronavirus took hold, many of us probably wouldn’t have thought twice about using an in-store tester at a beauty store. Whether it be a fragrance, cream, lipstick or anything else, testers – in whatever form they happened to take – were typically high-touch surfaces, making them a big ‘no-no’ when the pandemic came […]
The Various Benefits Of Cosmetic Sampling
“Try before you buy” is one of the oldest marketing slogans out there – and with good reason. Sample marketing (and cosmetic sampling, in particular) is one of the most effective marketing strategies available to a brand. After all, if you’re trying to convince customers to purchase something “usable”, then letting them go ahead and […]
