With Christmas fast approaching, seasonal sachet sampling should be on the vast majority of business owners’ minds! Seasonal marketing and product sampling work hand in hand to drive sales and build brand loyalty during the festive season and beyond. Here, the Guardpack team explore why sampling is a fundamental for retailers in peak season and how we can help.
What is Product Sampling?
Product sampling is a marketing technique that involves distributing free samples of a product to consumers. This is usually carried out to generate awareness surrounding a new product and the brand associated to boost sales and revenue.
Product sampling looks to encourage potential customers to ‘try before they buy’, when they otherwise would never have considered it. When combined with seasonal marketing, it is a force to be reckoned with!
A Seasonal Sample Lead to Full Size Sales
Seasonal sachet sampling typically provides smaller versions of the product in question. This enables consumers to experience a ‘taste’ of the product quality and features first-hand, for a minimal cost to the supplier. Via creating a positive brand experience and allowing consumers to try a product without any financial commitment, companies can generate direct sales and favourable word-of-mouth recommendations, which may otherwise never have taken place.
For example, sachet sampling for a cosmetics company may offer small testers of their new holiday-inspired glow highlighter to customers over December. This will allow shoppers to get a true feel for the product, winning them over and thus, convincing them to purchase a full-sized version for themselves, or as a gift. From there, repeat custom is also more likely.
No Time Like the Present
As you can see, effective seasonal sachet sampling and product testing can incur a positive domino effective for business. If you’re looking to market seasonal products, the time is now to capitalise on seasonal trends and overall demand. So, we now know it’s an essential tactic to help achieve your business goals in 2023, but where to start?
All That Glitters
Know the products you’d like to push? It’s important to define your message and aesthetic to resonate with your target audience. On a visual level, your product should look good enough to hold the interest of all potential customers. Factors such as the image quality, colour and fonts used must be appealing and of high quality – even on the sample packaging.
A sample sachet should be considered just as important as a full-sized version of a product. For those who don’t know about your brand or products, it is the first introduction they may have to you and what you offer. Sample marketing won’t be as effective if the sachets don’t look desirable in the first place.
Sachet Sampling with Guardpack
With over 25 years of experience, the team at Guardpack are well versed in seasonal sachet sampling. We can exactly tailor your sachets to fit demand over the festive period. We provide our clients with a range of filling options. This includes oils, creams and gels to sample your range of beauty products, subject to testing. Additionally, we can dose your samples from as low as 1ml to 40ml per sachet for ultimate convenience.
Our expert team can assist you with your specific requirements. From helping you determine your sachet and fill size, through to bespoke branding, design and production of your samples. All of our products conform to Cosmetic Regulation 1223/2009.
To discuss your seasonal requirements, or to arrange a quotation please fill out our contact form, or call us directly on 01245 505807. We look forward to speaking with you!
