How Does Product Sampling Influence Consumer Behaviour and What It Says About Your Brand
Product sampling is one of the most effective tools in brand marketing, providing consumers a direct, hands-on experience with a potential purchase. For both brands and consumers, it’s an extremely beneficial tactic that fosters trust, builds interest, and drives all important purchase intent. This week, Guardpack explores how sampling influences consumer behaviour and why it […]
Seasonal Sachet Sampling: Unwrap Success on the Approach to Christmas
With the festive season just around the corner, now is the time for brands to prioritise their seasonal sachet sampling. Christmas sales represent one of the highest peaks in consumer spending each year, and brands are continuously seeking effective ways to engage customers, foster brand loyalty, and ultimately increase sales. When done right, sampling is […]
The Benefits of Sachets for Product Packaging
Sachets for product packaging are a great investment for businesses looking to make their mark this year. Not only is sachet packaging cost-effective, it’s consumer friendly and importantly, a more sustainable packaging option. It’s no secret that companies are under pressure to find packaging solutions that are innovative, meeting all of the criteria above and […]
Product Sampling: A Saviour for Last Minute Shoppers
Product sampling is an effective marketing technique that every business owner should consider, especially around the festive season and into the new year. If you’re looking to increase revenue, all whilst pleasing the Christmas crowds, you’ve come to the right place. Let’s take a closer look at some of the benefits that sampling offers your […]
Seasonal Sachet Sampling: A Festive Fundamental for Businesses
With Christmas fast approaching, seasonal sachet sampling should be on the vast majority of business owners’ minds! Seasonal marketing and product sampling work hand in hand to drive sales and build brand loyalty during the festive season and beyond. Here, the Guardpack team explore why sampling is a fundamental for retailers in peak season and […]
