Cosmetic Claim Substantiation: Truth, Compliance, and Ethical Marketing
Cosmetic claim substantiation is not only a legal requirement but also a cornerstone of consumer trust within the industry. Today, brands must ensure that any assertions about their products are backed by credible evidence, typically through rigorous testing and scientific validation. However, it’s crucial to distinguish between promotional claims and statements that merely highlight compliance […]
Cosmetic Regulations: Should UK Brands Follow EU Cosmetic Legislation Changes?
As cosmetic regulations consistently evolve, one key question arises for UK brands: should they align with all EU legislation changes, even after Brexit? With the European Union (EU) expanding its list of declarable fragrance allergens from 24 to 80 substances, brands now face new labelling requirements designed to enhance consumer safety. While the UK has […]
Contract Packaging Unwrapped for 2025
The world of contract packaging is consistently evolving. As we kick off 2025, the team at Guardpack wet wipes manufacturers are thrilled to share the movements we expect to dominate the year ahead. From refillable solutions to clever QR codes, packaging for this year is shaping up to be smarter, greener and even more customer […]
Trends We Expect To See in Wet Wipe Manufacturing for 2025
The wet wipe manufacturing industry is constantly evolving and as a leading wet wipe and sachet manufacturer, Guardpack always like to keep customers ahead of the curve. From sustainability to personalisation, the trends shaping the future of wet wipe manufacturing reflect not only the ever changing needs of consumers but also the industry’s responsibility to […]
Antibacterial Hand Wipes in Restaurants: An Essential on the Christmas Approach
With the festive season in full swing, restaurants and eateries are in the midst of the busiest time of the year. Although maybe not the first thing that comes to mind with festive feasting, antibacterial hand wipes play a huge part in making each dining experience that little bit more pleasant on the run up […]
How Does Product Sampling Influence Consumer Behaviour and What It Says About Your Brand
Product sampling is one of the most effective tools in brand marketing, providing consumers a direct, hands-on experience with a potential purchase. For both brands and consumers, it’s an extremely beneficial tactic that fosters trust, builds interest, and drives all important purchase intent. This week, Guardpack explores how sampling influences consumer behaviour and why it […]
Guardpack Secure Funding for Expansion into Medical Device Manufacturing
We have exciting news at Guardpack! We are delighted to announce our successful funding through Anglia Ruskin University’s Arise ABOVE Programme. Our team is extremely proud to be named as an awardee of this funding and this achievement will be instrumental in enabling the company to take the first steps towards obtaining ISO 13485 certification. […]
Seasonal Sachet Sampling: Unwrap Success on the Approach to Christmas
With the festive season just around the corner, now is the time for brands to prioritise their seasonal sachet sampling. Christmas sales represent one of the highest peaks in consumer spending each year, and brands are continuously seeking effective ways to engage customers, foster brand loyalty, and ultimately increase sales. When done right, sampling is […]
Guardpack Discuss the Potential Ban on Tea Tree Oil in Cosmetic Products
Tea tree oil, a widely popular natural ingredient in skincare and cosmetic products, may soon face a ban in the European Union. Known for its antibacterial, antifungal, and anti-inflammatory properties, this essential oil has been a staple in the beauty industry, particularly in products aimed at treating acne, dandruff, and skin irritation. However, recent developments […]
How Wet Wipe Manufacturers Can Contribute to World Food Day
World Food Day, observed on October 16, focuses on global efforts to combat hunger, promote food security, and foster sustainable agricultural practices. While the connection between food systems and wet wipe manufacturers might not seem obvious at first, we can play a vital role in supporting the objectives of this important day. From working with […]
