The world of contract packaging is consistently evolving. As we kick off 2025, the team at Guardpack wet wipes manufacturers are thrilled to share the movements we expect to dominate the year ahead. From refillable solutions to clever QR codes, packaging for this year is shaping up to be smarter, greener and even more customer focused. Let’s dive in!
The Sustainable Revolution
Sustainability is the baseline motto for many brands this year, with many large companies having already taken action. With the UK plastic ban extending to items like plastic-based wet wipes, suppliers are racing to innovate biodegradable and compostable options. At Guardpack, we’ve been ahead of the curve, championing plastic-free and environmentally friendly materials for many years.
In 2025, we expect even greater advancements in sustainable packaging. Expect to see wet wipes made from natural fibers like bamboo and cotton, paired with water-based adhesives and non-toxic dyes. As regulations tighten, manufacturers will be rethinking every element, from sourcing to end-of-life disposal.
This year we’re also set to see even less single-use packaging. Refill stations are no longer niche, they’re going mainstream. Not only does this reduce waste, but offers a convenience and is a quick and practical way to top up the products consumers know and love.
Consumers want to shop with brands that align with their values. Greener packaging is a surefire way to build loyalty, whilst ensuring corporate responsibility.
Eco-Friendly
Speaking of sustainability, saying you are eco-friendly is no longer optional, it’s essential. Customers are demanding transparency, and are looking for real sustainable options and far more recyclable materials.
This year, there are exciting developments in plant-based films, paper-based pouches, and even algae-derived materials in the contract packaging world. At Guardpack, we support solutions that are strong, durable, maintain the quality and shelf life of products and continue our research of suitable sustainable packaging for our wipes and liquids.
Furthermore, with the UK government implementing the ban on wet wipes containing plastic, aiming to reduce environmental pollution and protect ecosystems, we have proactively embraced this change by using plastic-free alternatives in our wipes and packaging that meet both regulatory standards and consumer expectations.
Smart Packaging
Smart packaging through the likes of QR codes are set to become the norm, offering instant access to everything from product information to recycling instructions and even engaging brand content.
Some of the UK’s best known brands have already been implementing this in 2024, enabling their businesses to grow quickly. Customers simply scan a QR code and are met with a wealth of information about the sustainable journey of a product, ingredients used and even discount vouchers for future purchases.
In 2025, smart packaging is likely to go even further, with augmented reality (AR) experiences offered within these codes, meaning more interactive ways for customers to engage with products and services, like live stock levels and virtual displays.
Less Is More
With the above in mind, it’s predicted that packaging designs will become sleeker and more refined. Consumers are drawn to products that feel premium yet approachable, and minimalist design ticks both boxes. At Guardpack, we can work alongside you to ensure that the relevant information for your cosmetic and beauty products are displayed on your packaging as well as within your QR code. Alongside this, our wealth of connections within the industry are able to help to design packaging that shines the spotlight on your product or sample size.
Transparency and Clarity
Furthermore, consumers in 2025 are savvier than ever, and they expect brands to be fully transparent. Even if minimal, clear packaging that details the product inside in the beauty and hygiene industry is fundamental for success. It’s an effective way to build trust with customers, reassuring them they’re getting exactly what they’re promised, plus it ensures your legal compliance.
Get in Touch
From what we expect to see, the year ahead promises innovation and fresh perspective for brands! One thing is clear – packaging can elevate the entire customer experience.
At Guardpack, we’re proud to be at the forefront of contract packaging and product changes, championing sustainability and helping suppliers and brands to connect with consumers.
If you’re interested in knowing more about our wet wipes, sachets, filling options, private label services or contract packaging, we’d love to hear from you! Get in touch today by filling out our contact form, emailing us at trade@guardpack.co.uk, or speak to one of the team today on 01245 505807.
