The wet wipe manufacturing industry is constantly evolving and as a leading wet wipe and sachet manufacturer, Guardpack always like to keep customers ahead of the curve. From sustainability to personalisation, the trends shaping the future of wet wipe manufacturing reflect not only the ever changing needs of consumers but also the industry’s responsibility to the environment.
To kick off 2025, here we discuss the trends we believe we are likely to expect to see this year and how Guardpack are adapting to meet these.
Sustainability Taking Center Stage
Sustainability has been a growing focus across all industries, and recently the wet wipe industry has been at the forefront of this. With the plastic wet wipe ban coming into play very soon, consumers and businesses alike will now look for products that align with eco-friendly values. Biodegradable and plastic free wipes are the alternative that businesses should get their hands on in order to prepare for this confirmed change.
At Guardpack, we’ve always embraced biodegradable materials and sustainable manufacturing practices that minimise environmental impact. We can provide a variety of wipe materials, from basic tissue crepe, to soft 100% viscose fabrics and beyond to cover all wet wipe needs. All of our materials can be impregnated with a range of liquids, either formulated by Guardpack or supplied by the client. Subject to testing.
Rise of Customisation and Personalisation
In today’s competitive market, businesses are always seeking unique ways to connect with their customers. Customisation in wet wipe manufacturing has become a powerful branding tool, especially for industries such as hospitality, travel, and healthcare. Naturally, this trend is set to grow with businesses and their new products in 2025. At Guardpack, we have the capabilities to offer bespoke wet wipe and sachets solutions that cater to specific customer needs and allow them to stand out in their market.
Our team of experts work alongside brands to provide tailored products to exact specifications. From regulatory requirements and fabrics to laminates and liquid formulas to suit your intended use, our ability to cater to diverse industries makes Guardpack a preferred partner for businesses looking to capitalise on this trend.
Health and Hygiene Innovations
The pandemic has left a lasting impact on consumer behavior, with hygiene remaining a top priority. In fact, recent market insights reveal that growth in the wet wipe sector is largely driven by the increasing consumer awareness regarding hygiene and sanitation practices as a result of the pandemic. It’s clear that alongside sustainability, key growth opportunities exist in the development of multifunctional wipes. With wipes seemingly no longer about ‘a quick freshen up’, health, safety, and peace of mind in a convenient form takes precedence.
At Guardpack, our advanced formulas mean we can combine antiviral, antibacterial and hypoallergenic options for those who require any or all of the above to continue to address the needs of health-conscious customers.
Eco-Conscious Packaging
The drive for sustainability also extends to packaging in wet wipe manufacturing. In 2025, consumers expect brands to adopt eco-friendly packaging that’s both functional and sustainable. Guardpack has committed to using recyclable and compostable materials wherever possible. The designers we work with have always explored alternatives to single-use plastics, such as paper-based packaging. This not only reduces environmental impact but for brands who make this change, it could mean solidifying your mark in a competitive market, whilst appealing to a new demographic of eco-conscious consumers looking for brands that share their values.
Global Expansion and Market Adaptability
As the demand for wet wipes grows globally, manufacturers must adapt to regional preferences and regulations. Different markets have unique needs, from specific ingredient requirements to cultural preferences. Guardpack’s flexible manufacturing processes allow us to cater to these diverse demands. Whether it’s creating alcohol-free wipes or producing eco-certified products for consumers, we’re committed to delivering quality solutions that allow brands to adapt and can assist global expansion.
At Guardpack, we proudly adhere to Good Manufacturing Practice (GMP) standards, with ISO accreditation, reflecting our stringent control standards and dedication to excellence worldwide. If you’d like advice on what requirements your packaging needs to be compliant in your target market, we would be happy to advise.
Get in Touch
The future of wet wipe manufacturing is certainly looking exciting! As always, Guardpack remains committed to innovation, sustainability, and excellence. If you’re interested in know more about our wet wipes, sachets or private label services, get in touch with Guardpack today by filling out our contact form, emailing us at trade@guardpack.co.uk, or speak to one of the team today on 01245 505807. We look forward to hearing from you!
