Cosmetic Claim Substantiation: Truth, Compliance, and Ethical Marketing

An image of a woman reading the label of a cosmetic product to represent cosmetic claim substantiation.

Cosmetic claim substantiation is not only a legal requirement but also a cornerstone of consumer trust within the industry. Today, brands must ensure that any assertions about their products are backed by credible evidence, typically through rigorous testing and scientific validation. However, it’s crucial to distinguish between promotional claims and statements that merely highlight compliance […]

Cosmetic Regulations: Should UK Brands Follow EU Cosmetic Legislation Changes?

An image of a health and beauty sachet to demonstrate potential changes to cosmetic regulations.

As cosmetic regulations consistently evolve, one key question arises for UK brands: should they align with all EU legislation changes, even after Brexit? With the European Union (EU) expanding its list of declarable fragrance allergens from 24 to 80 substances, brands now face new labelling requirements designed to enhance consumer safety. While the UK has […]

A Quick Guide to Cosmetic Regulations in the UK

UK cosmetic regulations

Keeping up with cosmetic regulations can be difficult. With the UK having left the EU after the referendum in 2016 there are some changes to these rules that you should be familiar with. Here at Guardpack, we have been working with legalisations for years and so we know how to adapt to any changes that […]

Beyond Brexit: Guardpack Examines New UK Cosmetics Regulation

An image depicting cosmetics products to represent the new UK Cosmetics Regulation

Since the initial referendum decision back in 2016, heated debate has raged within UK business circles. This has, at several points over the last four years, even bubbled over into more mainstream media discourse. Questions over border checks, fisheries and general administrative ‘red tape’ have become increasingly common and, unfortunately, increasingly ill-tempered. Within this highly […]