Cosmetic Claim Substantiation: Truth, Compliance, and Ethical Marketing

An image of a woman reading the label of a cosmetic product to represent cosmetic claim substantiation.

Cosmetic claim substantiation is not only a legal requirement but also a cornerstone of consumer trust within the industry. Today, brands must ensure that any assertions about their products are backed by credible evidence, typically through rigorous testing and scientific validation. However, it’s crucial to distinguish between promotional claims and statements that merely highlight compliance […]

Cosmetic Regulations: Should UK Brands Follow EU Cosmetic Legislation Changes?

An image of a health and beauty sachet to demonstrate potential changes to cosmetic regulations.

As cosmetic regulations consistently evolve, one key question arises for UK brands: should they align with all EU legislation changes, even after Brexit? With the European Union (EU) expanding its list of declarable fragrance allergens from 24 to 80 substances, brands now face new labelling requirements designed to enhance consumer safety. While the UK has […]

How Does Product Sampling Influence Consumer Behaviour and What It Says About Your Brand

An image of a shop owner offering a woman samples to demonstrate the power of product sampling.

Product sampling is one of the most effective tools in brand marketing, providing consumers a direct, hands-on experience with a potential purchase. For both brands and consumers, it’s an extremely beneficial tactic that fosters trust, builds interest, and drives all important purchase intent. This week, Guardpack explores how sampling influences consumer behaviour and why it […]

Guardpack Discuss the Potential Ban on Tea Tree Oil in Cosmetic Products

An image of tea tree oil outside to represent the potential ban.

Tea tree oil, a widely popular natural ingredient in skincare and cosmetic products, may soon face a ban in the European Union. Known for its antibacterial, antifungal, and anti-inflammatory properties, this essential oil has been a staple in the beauty industry, particularly in products aimed at treating acne, dandruff, and skin irritation. However, recent developments […]

Cosmetic Wipes and Sachets: Getting Your Customers Summer Ready

An image of cosmetic wipes and sachets in a bag.

With Summer in full swing, cosmetic wipes and sachets are a great offering to many consumers who are on the lookout for the products that will have them feeling holiday ready! If you’re a supplier in the beauty and healthcare industry, you’ll know that the hunt for the best sun-kissed serums, sea salt shampoos to […]

Wet Wipe Manufacturer Discusses How Labelling Can Influence Consumer Behaviour

Ladies browsing cosmetic stands, represent the impact of labelling as discussed by wet wipe manufacturer Guardpack.

As a leading wet wipe manufacturer, at Guardpack, we know just how much labelling plays a pivotal role in influencing consumer behaviour across various industries. Labelling is the first contact point for the consumer, and this is an opportunity for suppliers/manufacturers to communicate their brand. However, it is also important to ensure all regulatory requirements […]

A Quick Guide to Cosmetic Regulations in the UK

UK cosmetic regulations

Keeping up with cosmetic regulations can be difficult. With the UK having left the EU after the referendum in 2016 there are some changes to these rules that you should be familiar with. Here at Guardpack, we have been working with legalisations for years and so we know how to adapt to any changes that […]

Restaurant owners say no to illegal wet wipes!

I am shocked. Having enjoyed a meal last night in a well-established UK restaurant (no, I am not going to disclose where!) I was astounded to be given a refreshing lemon scented hand wet wipe after my meal, that was very clearly illegal and not compliant with the EU Regs for Cosmetics. Yes, I know […]