How Does Product Sampling Influence Consumer Behaviour and What It Says About Your Brand
Product sampling is one of the most effective tools in brand marketing, providing consumers a direct, hands-on experience with a potential purchase. For both brands and consumers, it’s an extremely beneficial tactic that fosters trust, builds interest, and drives all important purchase intent. This week, Guardpack explores how sampling influences consumer behaviour and why it […]
Seasonal Sachet Sampling: Unwrap Success on the Approach to Christmas
With the festive season just around the corner, now is the time for brands to prioritise their seasonal sachet sampling. Christmas sales represent one of the highest peaks in consumer spending each year, and brands are continuously seeking effective ways to engage customers, foster brand loyalty, and ultimately increase sales. When done right, sampling is […]
Get Ready for Summer with Cosmetic Sachets
We have all noticed the weather warming up in recent weeks which means summer isn’t far off! The official start of summer is 21st June, leaving you with just over a month to prepare. This summer sees the return of abroad holidays for many of the UK, and since we have been in lockdown, you […]
The Future of Cosmetic Sampling Lies in Sachet Sampling
Before the Coronavirus took hold, many of us probably wouldn’t have thought twice about using an in-store tester at a beauty store. Whether it be a fragrance, cream, lipstick or anything else, testers – in whatever form they happened to take – were typically high-touch surfaces, making them a big ‘no-no’ when the pandemic came […]
The Various Benefits Of Cosmetic Sampling
“Try before you buy” is one of the oldest marketing slogans out there – and with good reason. Sample marketing (and cosmetic sampling, in particular) is one of the most effective marketing strategies available to a brand. After all, if you’re trying to convince customers to purchase something “usable”, then letting them go ahead and […]
