With the Met Office recently issuing red warnings to allergy sufferers over April and May this year, it’s the perfect time to draw attention to the growing demand for seasonal essentials: hayfever and insect repellent wipes. As we approach the long-awaited warmer months, the allergens from pollen, midges, mosquitoes and more are triggered and so, the annual spike begins!
For businesses supplying personal care products, travel kits, or seasonal retail goods, this opens up a valuable window of opportunity. Whether you already stock insect repellent, hayfever solutions, sun protection, or perhaps you’re looking to diversify your offering, there’s never been a better time to add functional wipes and sachets to your product offering.
As industry leaders in sachet and wet wipe manufacturing in the UK, Guardpack is perfectly positioned to help you capitalise on the rising demand for convenient, on-the-go personal care products during allergy and insect season. Let’s take a closer look.
Why Focus on Hayfever and Insect Repellent Wipes?
Whilst we look forward to spring and summer each year, for millions it also marks the start of pollen allergies and increased exposure to biting insects. Allergy-related and insect-protection products move from niche to necessity, especially as consumers prepare for summer travel, festivals, and generally being exposed outside more. Wet wipes offer a modern, portable solution. No leaking bottles, no airline flight restrictions, and no fuss; just lightweight sachets meets hygiene, travel, and convenience needs.
Considered Sun Cream Sachets?
On the topic of seasonal offerings, UV levels are rising alongside temperatures and with national sun awareness week this week, sun cream sachets are now also quickly becoming a summer essential, in the same vein as insect repellent and allergy wipes. Whether it’s families heading to the park, festival goers spending the weekend outdoors, tourists exploring cities and coastlines or protecting your outdoor workforce, sun protection is more important than ever around this time of year. Portable, mess free and ideal for travel, sun cream sachets are the perfect addition to summer outdoor protection solutions to keep consumers and staff safe and protected.
Market Opportunity: Seasonal Peaks and Lasting Potential
Hayfever, insect repellent wipes and sun cream sachets ride a six-month seasonal wave from spring through late summer, with the demand for allergy protection growing annually. Brands that act now will benefit from the tangible demand:
- Hayfever affects approximately 1 in 4 people in the UK, proving that it is a mainstream seasonal problem.
- Global tourism is back on the rise, and travel essentials are more diverse than ever. With airlines and airports enforcing size and packaging restrictions, wipes and sachets offer a compliant, space-saving solution.
- Until late autumn now, more people will be attending outdoor events, hiking, and festivals, increasing exposure to pollen, biting insects and UV light, therefore, the market demand for preventatives.
Wipes and sachets also offer a competitive advantage:
- No need for customers to carry bulky bottles, sprays, or creams.
- Easy single-use format with precise dosage.
- Hygienic and safe for on-the-go use, minimising cross-contamination.
- Environmentally friendly options now available, aligning with sustainability goals.
Whether you’re already selling sprays or bottle repellents, or other summer wellness products, hayfever and insect repellent wipes and sachets can seamlessly expand your product offering, maximising cross-sell potential and increased basket value with a product that takes up minimal shelf space but delivers what consumers are looking for and satisfies demand.
Why Choose Guardpack?
At Guardpack, we genuinely care about our business partnerships and understand that we are an extension of your offering your customers. We work alongside you to create a product that aligns with your brand goals. As agile, compliant and reliable wet wipe manufacturers, we guarantee:
Trusted Expertise
We’re a trusted UK-based manufacturer with a proven track record in quality, compliance, and speed to market. Our experience spans multiple sectors, allowing us to offer practical insights that streamline your development process and reduce risk.
Custom Formulations and Flexibility
Choose from our in-house allergy/insect repellent/SPF formulas or supply your own certified liquid – we’ll adapt to your needs. You can guarantee our expert guidance to ensure your product performs effectively in wipe format.
Private Label
Our in-house team works closely with yours to deliver labelling and packaging that stands out on shelf, aligns with your broader brand strategy and is fully compliant.
Fast UK Production and Regulatory Compliance
All products are manufactured under UK/EU standards with rapid lead times and full regulatory compliance. Plus, with local production, you benefit from greater supply chain control, faster restocks, and reduced risk of international shipping delays.
Eco-Conscious Solutions
Plastic-free and biodegradable wipe options are offered as standard to meet growing environmental demand – this is something we have always been ahead of the curve on. We can help your brand align with changing consumer values without compromising on quality or functionality.
Be Allergy Aware, Bee Friendly
It’s worth noting that while insect repellent wipes can deter pests like mosquitoes and midges, Guardpack is mindful of the ecological impact. We have worked with clients to develop bee-safe and ecological formulations that repel without harming our essential pollinators, and we can work with you to promote responsible messaging around insect protection and biodiversity, whilst ensuring compliance and eco-consciousness.
Don’t Miss the Seasonal Buzz!
Does your product offering reflect the imminent allergy and insect season? Now is the time to review your current summer product portfolio and we’re here to help you create a solution that fits your customer base and brand identity.
By offering the likes of SPF sachets and functional wipes like hayfever and insect repellent wipes, you’re meeting a real consumer need with real market traction. If you’re interested to know how we can help you expand your product offering, you can get in touch with Guardpack today by filling out our contact form, emailing us at trade@guardpack.co.uk, or speak to one of the team today on 01245 505807. We look forward to hearing from you!