How Wet Wipes Can Boost Commercial Growth For Your Business in 2026

A woman using wet wipes to clean her hands. She is wearing a white top and is smiling, excited to use the product.

Wet wipes are no longer just a hygiene product; they’ve become a versatile addition to many brands’ product lines, offering commercial opportunities and helping businesses stand out in competitive markets. While wet wipes have faced negative press in recent years due to environmental concerns and misuse around flushability, responsible manufacturing and the use of sustainable, […]

Removal of Fine to Flush: A Closer Look at What Brands Should Consider

An image of a wet wipe going in the bin to represent the fine to flush removal.

You may have seen the recent headlines on the retraction of the ‘fine to flush’ certification scheme, against the backdrop of government reflection on commonly littered single-use plastics. With just a few days left until this shift comes into place, it could hold profound implications for brands across various industries, necessitating a re-evaluation of their […]