If you’re a cosmetics supplier thinking of bringing new hair care sachets to the market, you’ve come to the right place. At Guardpack, we know that in today’s dynamic and competitive marketplace, brands are constantly seeking innovative ways to meet the evolving needs of consumers.
The haircare industry is currently worth $98.5 billion, or £78.4 billion. With recent statistics revealing that the market will reach over $134 billion in the next four years – it’s clear that the demand for new haircare is set to grow!
Virtually all demographics use hair products, giving this category a sizable advantage to the many others that fall under the beauty bracket. It’s no secret that competition can be fierce. However, the likes of hair care sachets offer convenience, demonstrability, affordability, and sustainability which can help to set a brand apart. Here, we discuss more of the consumer benefits and why these are such a compelling addition to your product range.
Convenience and Portability
Sachets are incredibly portable, making them ideal for on-the-go use. Whether it’s for a weekend away, or to use after a weekly swim, sachets are easy to pack and carry. This eliminates the need for bulky bottles. What’s more, they travel well and are under the 100ml liquid limit for flying. This means they’re the perfect for hand luggage!
In terms of space in the home, sachets really don’t take up much room, so for those who don’t want to be left with lots of bulky bottles filling up the shower or cupboard, sachets are the perfect solution.
Accessibility and Affordability
One of the most compelling reasons for brands to offer hair care sachets is their accessibility and affordability. Sachets, with their low price point, make quality hair care accessible to a broader demographic and allow consumers to comfortably try before they buy. For many consumers, sachets are an economical way to access premium hair care products without breaking the bank.
Trial and Experimentation
In light of the above, committing to a full-sized product without trying it first can feel daunting and is certainly not the most cost-effective option. Hair care sachets provide an excellent opportunity for trial and experimentation. Consumers can test different products and formulations to find what works best for their hair type and needs without the risk of purchasing a full-sized product and then not liking it. This is particularly valuable for brands launching new products or targeting new markets, as it encourages more consumers to give their products a try.
Sustainability and Waste Reduction
Sustainability has become a significant concern for both consumers and brands alike. Sachets, when designed with eco-friendly materials, can contribute to waste reduction. Recyclable single-use sachets ensure that the exact amount needed is used, minimising leftover waste as well as reducing the impact on transportation. Furthermore, brands are increasingly exploring recyclable materials for sachets, aligning with global efforts to reduce plastic waste and promote environmental sustainability.
Promotional and Marketing Tool
Sachets are also a very effective promotional tool. They can be included as free samples with other purchases, distributed at events and even posted. This hands-on experience with the product can lead to higher conversion rates compared to traditional advertising methods. Whether it’s shampoos, conditioners, serums, or hair masks, getting the product directly into consumers’ hands means brands can create a personal connection and quickly generate positive word-of-mouth.
Additionally, their small size makes them easier to distribute and stock in retailers, which can aid in broadening a brand’s market presence and consumer base.
Catering to Diverse Consumer Needs
The hair care market is incredibly diverse, with each consumer having varying hair types, concerns, and preferences. Offering sachets allows brands to cater to this diversity more effectively. Whether it’s a sachet of anti-dandruff shampoo, a deep conditioning treatment, or a colour-protecting formula, consumers can try varying options and choose exactly what they need for their specific hair concerns. This customisation enhances customer satisfaction and loyalty, as consumers feel their unique needs are being addressed.
Adapting to Changing Lifestyles
Modern lifestyles are continually evolving, with consumers increasingly prioritising health, wellness, and convenience. Hair care sachets align perfectly with these trends. For instance, fitness enthusiasts and frequent travellers appreciate the practicality of sachets that fit easily into gym bags or carry-on luggage. This adaptability to changing lifestyles helps brands stay relevant and meet the needs of contemporary consumers.
Guardpack Can Help Your Brand
As wet wipe and sachet manufacturers with over 25 years of experience, we are well-equipped to help manufacture your new products. Did you know that when it comes to cosmetics and beauty products, it’s fundamental that your product packaging adheres to the correct and legal industry regulations. Guardpack can assist you in processing the correct information on your product packaging and offer advice that ensures your product can legally be placed on the market.
We also provide our clients with a range of sachet filling options. We can dose your product from as low as 1 ml to 40 ml for ultimate flexibility.
Get in Touch
If you’re after specific requirements for hair care sachets or any other sachet-based cosmetic and beauty products, our friendly team would be happy to assist in achieving your product goals! To arrange a quotation, simply fill in our enquiry form. You can email us at trade@guardpack.co.uk, or speak to one of our team directly on 01245 505807. We look forward to hearing from you!
