Challenges and Opportunities for Wet Wipe Brands in 2025: Insights from Guardpack
As we move further into 2025, we’re able to see further opportunities in which wet wipe brands can innovate and grow, alongside the challenges that require foresight and adaptability. At Guardpack, our UK leading wet wipe manufacturers strive to keep our suppliers and other brands ahead of the curve by identifying key trends, anticipating challenges, […]
Eco-Friendly Sampling: How to Make Your Sampling Campaign More Sustainable
Eco-friendly sampling not only benefits the planet but also enhances brand reputation and meets consumer expectations. In today’s environmentally conscious market, sustainability is a necessity and consumers are increasingly drawn to brands that demonstrate a commitment to eco-friendlier practices. At Guardpack, with over 25 years of experience in manufacturing bespoke wet wipes and sachets, we’ve […]
Start Planning for Success: Getting Ahead of the Upcoming Plastic Wet Wipe Ban
It’s now been one year since the government confirmed it will be moving forward with the plastic wet wipe ban. With the draft statutory agreement published – Environmental Protection (Wet Wipes Containing Plastic) (England) Regulations 2024 – this necessary initiative aims to tackle plastic pollution, particularly the microplastics that harm our waterways and ecosystems. If […]
Cosmetic Recycling: The Future of Sustainable Beauty
Cosmetic recycling within the beauty industry is gaining more and more traction as brands strive to reduce excessive waste and mitigate environmental impact. As consumers become increasingly eco-conscious, the demand for sustainable solutions has never been greater and this collective effort is a huge step in the right direction when it comes to sustainable alternatives. […]
Guardpack at Packaging Innovations 2025
You may have seen on LinkedIn that Guardpack recently had the pleasure of participating in the Packaging Innovations & Empack 2025 event, held on February 12th and 13th at the NEC Birmingham. As one of the UK’s most packa, this event provided an excellent platform to showcase our latest innovations and connect with industry peers. […]
Cosmetic Claim Substantiation: Truth, Compliance, and Ethical Marketing
Cosmetic claim substantiation is not only a legal requirement but also a cornerstone of consumer trust within the industry. Today, brands must ensure that any assertions about their products are backed by credible evidence, typically through rigorous testing and scientific validation. However, it’s crucial to distinguish between promotional claims and statements that merely highlight compliance […]
Cosmetic Regulations: Should UK Brands Follow EU Cosmetic Legislation Changes?
As cosmetic regulations consistently evolve, one key question arises for UK brands: should they align with all EU legislation changes, even after Brexit? With the European Union (EU) expanding its list of declarable fragrance allergens from 24 to 80 substances, brands now face new labelling requirements designed to enhance consumer safety. While the UK has […]