As we head into Autumn and say goodbye to the last of the summer sun, more people are turning to fake tanning products as a safer alternative to keep their summer glow. With the industry set to be worth almost £747 million by 2027, the fake tan market shows no sign of decline. This is a crucial time for cosmetic brands: not only do consumers want to maintain a healthy look as natural tans fade, the run-up to the festive season will also drive demand for products that deliver instant results.
With the surge in fake tan usage imminent, this opens up opportunities for brands to attract new customers with the innovative use of sachet samples. For companies looking to stand out in this competitive sector, partnering with an experienced wet wipe and sachet manufacturer, like Guardpack, can make all the difference. Here, we take a closer look.
Why Tanning Sachets Are Growing in Demand
Tanning wipes, tanning drops and tinted moisturisers in sachet formats are proving to be some of the most popular product choices among beauty consumers, especially around this time of year. These effective, travel-friendly formats not only provide convenience for the customer but also offer cosmetic brands a flexible, cost-effective way to reach new audiences.
Today’s beauty consumer expects products that are simple, quick, and portable. Tinted Tanning wipes and tanning drops in sachets tick all the right boxes:
- On-the-go convenience: Wipes and single-dose sachets are easy to carry in a handbag, gym bag, or suitcase, making them perfect for modern lifestyles.
- Controlled dosage: A sachet ensures the right amount of product for one application, reducing waste and encouraging repeat purchases.
- Trial size confidence: For customers who may feel hesitant about investing in a full-sized tanning product, sachet samples offer a low-commitment way to test shades, formulas, and results before buying more.
- Hygienic and mess-free: Single-use packaging eliminates the worry of contamination or leaks, which is particularly appealing in skincare and tanning products.
- Seasonal purchasing: As we move toward Autumn and winter, fake tanning tends to get cyclical spikes for events and festivities, as well as for stocking filler or beauty advent calendar inclusions. These boost brand visibility at the busiest shopping time of year.
These factors explain why tanning products in sachet form are becoming a must-have, not only for consumers but also for brands looking to expand their product lines.
Sachets Are a Powerful Marketing Tool
Cosmetic sachets are also a powerful marketing tool. Distributing tanning sachets through subscription boxes, influencer campaigns, and in-store promotions allows cosmetic companies to put their products directly into the hands of their target audience. Trial formats are proven to drive full-size sales, helping brands convert new customers into loyal buyers.
With over 25 years of experience, Guardpack are well versed in manufacturing both liquid-filled sachets and impregnated wipes for leading cosmetic companies. By producing premium-quality sachet samples that reflect the full-size product, we help brands maximise their first impression with new customers.
Regulatory Compliance and Trusted Expertise
In the cosmetics industry, compliance with regulations is non-negotiable. With tanning products in particular, the right formulation, labelling, and packaging standards are critical to ensure consumer safety and brand reputation. Partnering with Guardpack means working with a UK-based sachet manufacturer that understands the strict requirements of the cosmetic industry. Our expertise lies in full regulatory compliance for both the UK and EU.
Our team not only ensures your tanning wipes or tanning drops sachets are manufactured to the highest quality standards but also supports you through the complexities of cosmetic compliance. This gives our clients peace of mind and allows them to focus on growing their brand, knowing that their manufacturing partner is reliable, reputable, and fully aligned with industry regulations.
Why Choose Guardpack?
Guardpack is a trusted name in sachet and sample-size packaging, with decades of experience supporting cosmetic brands of all sizes. Here’s what sets us apart:
Flexible and Scalable Production: We can help with cost-effective production, so whether you want a small run of test sachet samples or larger batch production leading up to peak season, you’re covered.
Innovation: Whether you need tanning wipes, drops, or lotions in sachet format, we have the expertise and technology to enhance your formulations.
Quality Assurance: All products are manufactured under rigorous quality standards to ensure consistency and safety. Guardpack can help with fast prototyping and sample ready packaging so you don’t miss seasonal demand.
Partnership Approach: We work closely with your brand to ensure the finished sachets represent your identity, from advising on your formulation integrity to packaging design. Working collaboratively is very important to us.
Capitalising on the Festive Season
With the run-up to Christmas being one of the busiest times in the retail calendar, the demand for tanning sachets is only set to increase with consumers wanting products that provide an instant glow for parties, gatherings, and more. Sachet samples are the perfect solution for retailers to add to seasonal promotions, making them affordable, easy to distribute, and highly appealing to shoppers.
Brands that act now to introduce tanning wipes and drops in sachet form can capture this seasonal surge, gaining traction in both the gifting and self-purchase markets.
Contact Us
The growth of the fake tanning industry shows no signs of slowing, and sachet formats are becoming central to consumer purchasing decisions. For brands, the opportunity lies not only in meeting this demand but also in using sachets to increase trials, bolstering conversion and loyalty.
By choosing Guardpack as your sachet manufacturing partner, you’ll benefit from expert guidance, regulatory compliance, and the reassurance of working with a company trusted by leading cosmetic names. Whether you’re launching tanning wipes or tanning drops for the first time or looking to expand your existing product line, we can help bring your vision to life – just in time for all these seasonal changes!
For more information on how we can help you, please don’t hesitate to get in touch via our contact form here. Alternatively, you can call the team today on 01245 505807 or email us at trade@guardpack.co.uk.