An example branded sachet.

The Important Role that Branded Items Play Within your Business

There are an extraordinary number of businesses out there, these days. Whatever sector or industry you happen to operate within, the chances are, competition is becoming increasingly fierce. How can you distinguish yourselves from your competitors? How can you elevate your company from being “just another brand”? Well, there are a variety of ways, but one of the most effective is through the use of branded items.

At Guardpack, we manufacture a range of wet wipe (both multipack and individual) and sachet items, which are branded to a client’s requests. We wanted to look at just some of the ways in which branded items can help companies stand out from the crowd

Enhanced Professionalism

Firstly, and arguably most importantly, branded items help bolster your company’s overall professionalism. Having items display your logo/branding shows customers that you’re willing to go the extra mile, so to speak. Perhaps more apparent, though, is the lack of professionalism that stems from failing to utilise such items

Using restaurants as an example, the difference between an establishment that offers you individual finger wipes coming in a little branded sachet, and that of a restaurant offering you a supermarket brand or something similar – is stark

It mightn’t seem that big of a deal, but little differences like that sow seeds of doubt in customers’ minds. If they’re putting so little effort into this, what else aren’t they bothered about? It can be the difference between a customer returning in the future, and not. The difference between whether they leave a glowing review online, or simply an adequate one

Improved Brand Awareness

Linked to the idea of professionalism is that of brand awareness. In that saturated business arena we talked about, you’re fighting with other brands to be the one that lodges itself more permanently in a customer’s mind. And in 2021, there are some interesting branding statistics that help go to show just how importance brand awareness (or a lack, thereof) is for companies.

For instance, it takes on average between 5 and 7 impressions for someone to remember a brand. If you use branded items to help with this, it stands to reason that you’ll garner more brand recognition. What’s more, it’s thought that consistently presenting your branding across all of your platforms (and this could include your physical assets, like branded merchandise) can increase overall revenue by as much as 23% – not to be sniffed at

An Internal Statement of Intent

We’re living in uncertain social and economic times at the minute; confidence within many businesses, therefore, has understandably taken a knock. Throughout company structures and hierarchies, from the top all the way down to entry-level employees, people are looking for something to re-invigorate their companies after the past year and a half. In other words, something to help them get their mojo back!

Investing in some branded items, whether that be individual wet wipes, re-usable cups, pens and notepads, or whatever else it may be, signifies forward momentum, it shows that your intent as a firm is still very much positive and forwards-heading.

On that, it’s worth noting that although we say ‘invest’, that doesn’t mean it has to be overly costly. Many businesses avoid looking at branded materials altogether, under the (typically false) assumption that it’s going to be a financial drain – something which doesn’t yield a tangible ROI.

In our experience as a company, though, both in what we ourselves offer as manufacturers and from what we’ve seen from other manufacturers, branded items are usually an incredibly cost-effective means of marketing your brand.

Guardpack’s Branding Options

We work with our clients to manufacture items completely in line with their own unique vision. Offering a full contract manufacturing service, we can either provide you with print and cutter guides, or alternatively, we can handle all that for you provided you give us your logo/branding.

We can even put you into contact with creative and graphic designers should you find yourself in a creative rut! We offer a wide range of colours, designs, materials and printing quantities. This means that – whatever your business size – there’s something for you!

Contact Us

So, if you’d like to find out more about any of our products or services, ranging from multipack wipes to individual wipes, from gels to creams – all of which can be branded per your brand’s particular requirements – then get in touch! Contact Guardpack today on 01245 505 807 or by emailing us at trade@guardpack.co.uk. Alternatively, you can fill out one of our online enquiry forms. However you wish to get in touch, we look forward to hearing from you!

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