Sending out free sachet samples to influencers can be a life-changing decision for your business. Partnering with successful influencers is a hugely effective marketing strategy and no matter what you are marketing, you are likely to find an influencer who wants to receive free items. Here at Guardpack, we specialise in sachet filling and have previously assisted multiple brands with their packaging for influencer samples. Today, we wanted to give you some tips on how influencer marketing and free sachet samples can help your brand expand.
What Are Influencers?
Influencers are content creators that utilise social media to ‘influence’ others. Usually, they will have a large following. These people are key when it comes to PR and marketing as they are a business’s direct access to an already established portion of their target audience. The influencers followers will trust them to recommend products and they have the ability to influence the behaviour of consumers. Within the beauty and cosmetics industry, one that utilises free sachet samples often, it is very common for companies to use influencers.
Why Do Brand Send Influencers Free Sachet Samples?
Influencer marketing is booming, and rightly so! Brands have seen the pay-off from working with influencers and it has started to catch on. Don’t be fooled into thinking this is just for bigger brands, oh no – smaller brands can utilise influencer marketing too, in fact, it can help them excel. Let’s take a closer look!
Cost-Effective
Historically, influencer marketing can be cheaper than running an entire marketing campaign, especially if you’re a smaller business with less money to spare. Sending out small samples of your products to influencers only has a minimal cost to your business but can benefit you greatly. Here at Guardpack, we can produce sachets in batches of as little as 2,000 sachets which will cover you for many influencers.
Establishing Trust
Your target audience needs to trust your brand and they are more likely to do this after an honest review from a third-party source. An influencer will have an already established trust with their audience, making their opinions more likely to be taken into account. If you are saying your brand is great, audiences may not trust it because, of course you’re going to say your products are great, they’re your products! As well as this, influencer marketing doesn’t feel like traditional advertising and people are more likely to engage with it.
Free Sachet Samples at Guardpack
Our services at Guardpack can benefit large or small businesses wishing to take advantage of influencer marketing. If you’re looking for a way to send free sachet samples to influencer social media users, then look no further. The range of pumps at Guardpack allows us to work with a variety of fillings and we can dose of sachets from as low as 1ml to 40ml per sachet, giving you complete control over how much product you send to the influencer.
Furthermore, we can customise your sachet packaging to reflect your brand. If you’re not sure on your branding, we can work with you and some experienced designers to ensure your brand is captured.
Contact Us
If you want to find out more about our sachet filling services, then get in touch with us today. Alternatively, you can call our friendly team on 01245 505 807 or email us at trade@guardpack.co.uk.
